About Us

When I was 20 years old, I worked at my family's coffee shop.

I immediately fell in love with coffee!

Back then Latte Art was not a huge thing and I thought with a little bit of practice I could become better at it.

It. Was. Hard.

I used to blame my lack of progress in either the equipment or lack of proper training.

So in 2011, just as I turned 24, I opened my own little coffee shop and decided to create a latte art tutorial page on Instagram and called it coffeestation_latteart.

The responses were amazing! The community grew to 10k in the first year and today there are over 268,000 active followers!

I know how hard it is to get your passion to the people who crave it, so I decided to open Barista Swag, an online marketplace, where you can get the best most tested and proven equipment so you can focus on training.

I want you guys to know that I'm the sole operator of this store, with a little bit of help from my brother. I intend on answering personally every single question you have and deal with any issues you might experience at any point.

Contact options:

E-Mail - Help@baristaswag.com - for order inquiries

For latte art and professional advice: asaf@baristaswag.com

Instagram - @Baristaswag

I will do my best to help with anything I can! Please forgive me if it takes me a little time to answer, I answer every single question by myself. Order inquiries can only be reliably answered by email, thank you for your understanding!

Hope to hear from you!

Asaf Rauch.